Netflix extends royal partnership with looser terms

Netflix renews its relationship with the couple while Meghan’s With Love Season 2 eyes a late month premiere.

Harry and Meghan extend Netflix deal with looser terms

Netflix has announced a new multi-year agreement with Harry and Meghan that is described as looser than their previous deal. The exact term length and financial arrangement were not disclosed. The 2020 deal was widely reported to be worth about $100 million. The announcement comes ahead of the second series of Meghan's cookery program With Love, Meghan, which Netflix says will screen later this month. Public metrics from Netflix show the first season of With Love, Meghan did not crack the platform's top 300 shows in the first half of 2025, while the show logged 5.3 million views. By contrast, Adolescence, Netflix's top show in that period, had 145 million views. The 2022 documentary Harry & Meghan drew 23.4 million views after its release. Archewell has also announced a Christmas edition of With Love, Meghan shot in Montecito. In addition, a food and drink line called As Ever ties to the show and includes rosé wine and jams. A new Netflix project later this year, Masaka Kids, A Rhythm Within, will feature Harry and Meghan as producers and focus on a Ugandan orphanage amid HIV/Aids challenges.

The move signals Netflix’s willingness to invest in high-profile nonfiction that blends family life with philanthropy, even as audience numbers for spin-offs remain uneven. The deal mirrors a broader trend in streaming where prestige partnerships can outlast a single series, but not every title becomes a long-running hit. The public dimension of this arrangement—the couple’s broader media presence, Archewell’s brand extensions, and future projects—will keep attention on Netflix’s ability to monetize non-scripted content beyond star power.

Analysts say the partnership tests whether streaming platforms can sustain value from celebrity-led nonfiction while balancing audience appetite with brand alignment. There is a risk that enthusiasm for the royal narrative could wane, yet the enduring appeal of authentic storytelling and global reach may keep the partnership relevant for years to come.

Highlights

The course of this partnership will unfold in the months ahead, revealing how much weight prestige carries in streaming strategy.