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Archewell extends Netflix deal
Meghan and Harry extend their Netflix partnership with a multi-year first look deal, broadening Archewell Productions and the As ever brand.
Meghan Markle and Prince Harry renew their multi-year Netflix partnership, broadening Archewell Productions and the As ever brand.
Archewell Extends Netflix Deal Expanding As Ever Brand
Meghan Markle and Prince Harry have extended their deal with Netflix. Archewell Productions will have a multi-year first look arrangement for all film and television projects, expanding the scope beyond prior terms. The collaboration began in 2020 and has produced documentaries, scripted series, films, sports, and lifestyle programming, including Polo; With Love, Meghan; Heart of Invictus; Harry & Meghan and Live to Lead. The partners have also developed the lifestyle line As ever.
The extension comes as seasonless streaming remains competitive. Netflix notes that With Love, Meghan reached the Global Top 10 and ranked in the Top 10 in 24 countries, with 5.3 million views in the first half of 2025, making it a standout in Netflix’s culinary programming. Season 2 is expected to debut later this month, while additional projects like With Love, Meghan: Holiday Celebration and Meet Me at the Lake are in development, signaling a broader strategy that blends documentary storytelling with personal narratives and lifestyle formats.
Key Takeaways
"We’re proud to extend our partnership with Netflix and expand our work together to include the As ever brand."
Meghan Markle on renewing and expanding the partnership.
"Harry and Meghan are influential voices whose stories resonate with audiences everywhere."
Bela Bajaria on the couple’s impact.
"With Love, Meghan became one of our most-watched documentary series."
Bela Bajaria on performance of With Love, Meghan.
"Season 2 is set to debut later this month."
Upcoming release timeline.
The renewal signals a longer arc for a high-profile collaboration that leans into celebrities shaping non-fiction and romance storytelling. By tying a royal-audience lens to Netflix’s global reach, Archewell aims to turn intimate life stories into widely consumable content. The deal also reinforces Netflix’s appetite for prestige franchises that mix lifestyle, documentary, and scripted drama. Yet the alliance faces scrutiny common to celebrity-led projects, including questions about influence, commercial imperatives, and public perception of royal branding.
Looking ahead, the partnership could influence how streaming platforms balance celebrity-driven projects with original, values-driven narratives. If audience engagement remains strong and new formats perform well, it may encourage more multi-year deals between platforms and personal-brand entities, reshaping the economics of premium content.
Highlights
- Stories travel further when empathy leads the way
- A global audience meets a shared vision
- Royal storytelling meets streaming scale
- Partners listen, audiences respond with appetite
Public reception and brand risk
The extension highlights ongoing public interest in royal family media ventures. While growth is clear, the venture carries potential scrutiny over the balance between entertainment value and real-world influence, and investor sentiment could shift with any backlash.
The next chapters will test how prestige translates into durable value for streaming platforms and content creators alike.
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