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Netflix downgrades Meghan and Harry deal to first-look
Netflix moves Archewell from an overall deal to a first-look pact, affecting exclusivity and collaboration terms.
Netflix shifts Archewell from an overall deal to a first-look pact, changing terms and branding opportunities.
Netflix downgrades Meghan and Harry deal to first-look
Netflix has extended its creative partnership with Archewell Productions, the company run by Meghan Markle and Prince Harry, but the arrangement will be a multiyear first-look deal for all Archewell film and television projects. The move downgrades the previous overall agreement and follows a pattern seen with other high-profile partners to reduce exclusivity while keeping content within Netflix’s orbit.
Under the new terms, Netflix will have the right of first look on Archewell projects, rather than granting exclusive rights to a single project or slate. The partnership also includes collaboration with Meghan’s As ever lifestyle brand and covers a slate that includes Meet Me at the Lake, Masaka Kids A Rhythm Within, and With Love Meghan season two along with a December holiday special. The shift mirrors similar adjustments Netflix has made with the Obamas and Higher Ground banner, signaling a broader push toward flexible, multibrand alliances while preserving visibility for Archewell’s work.
Key Takeaways
"We’re proud to extend our partnership with Netflix and expand our work together to include the As ever brand"
Meghan Markle announcing the expanded collaboration
"Harry & Meghan gave viewers an intimate look into their lives and quickly became one of our most-watched documentary series"
Bela Bajaria on audience response to the couple’s content
"More recently, fans have been inspired by With Love, Meghan, with products from the new As ever line consistently selling out in record time. We’re excited to continue our partnership with Archewell Productions and to entertain our members together"
Netflix statement on the broader collaboration and brand tie ins
The change signals a broader industry move away from hard exclusive deals toward flexible partnerships that can evolve with a creator’s brand and audience. Netflix stays invested in high profile content but tests different models that reduce risk and expand product integration. For Archewell, the arrangement keeps the couple in the Netflix spotlight while giving them room to explore other opportunities, including brand extensions like As ever. The pattern raises questions about how fans, investors, and content creators view value in non-exclusive partnerships and what it means for control over the storytelling pace and product tie ins.
Highlights
- We are proud to extend our partnership with Netflix and expand our work together to include the As ever brand
- Harry and Meghan are influential voices whose stories resonate with audiences everywhere
- More recently, fans have been inspired by With Love Meghan with products from the As ever line selling out in record time
- This move balances visibility with flexibility for Archewell and Netflix
Financial and public reaction risks around non-exclusive deal
Downgrading exclusivity in a high profile partnership can affect investor confidence, brand perception, and audience expectations. The shift may invite scrutiny of Netflix’s deal strategy and Archewell’s ability to monetize across platforms.
The terms will test how far prestige partnerships can stretch without locking in exclusivity.
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