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Netflix renews Sussex deal
Netflix confirms a multi year deal with Harry and Meghan, extending Archewell’s film and TV collaborations.
Agreement renews a film and TV deal with Archewell despite earlier reports it would not be renewed
Netflix renews multi year deal with Harry and Meghan
Netflix has renewed its multi year film and television deal with Archewell Productions led by the Duke and Duchess of Sussex. The terms were not disclosed, continuing a relationship that began with a five year contract reportedly worth 100 million dollars. Projects under the banner include With Love Meghan and the As Ever brand, with a second season of With Love Meghan and a Christmas special planned. The renewal follows media chatter about weak viewing figures and questions over the first look arrangement.
Archewell is also developing Masaka Kids, A Rhythm Within, a Ugandan documentary, and other projects including a feature adaptation of Meet Me At The Lake. The article notes that Meghan’s With Love Meghan did not crack Netflix’s top 300 in the first half of this year, while Harry’s Polo documentary ranked 3,346 of 7,000 shows. Terms of the deal remain undisclosed. A separate note, a boardroom dispute led to Harry stepping down from Sentebale, and there is talk of potential new charity work in the same region.
Key Takeaways
"We’re proud to extend our partnership with Netflix and expand our work together to include the As Ever brand."
Meghan remarks on extending the deal and brand expansion
"My husband and I feel inspired by our partners who work closely with us and our Archewell Productions team to create thoughtful content across genres that resonates globally."
Meghan on collaboration and vision for Archewell
"The Fucking Grifters. That’s the podcast we should have launched with them."
Bill Simmons on the Spotify deal backlash
The renewal signals Netflix’s willingness to invest in high profile, cross generational storytelling tied to the Sussex brand. It reflects a broader industry move to anchor streaming strategies in personal narratives that can travel beyond traditional formats. At the same time, it raises questions about how public perception shapes deals, given past controversy around partnerships and philanthropy. The agreement also tests the balance between entertainment productions and humanitarian work within Archewell, especially as projects like Masaka Kids pursue global audiences. Future success will hinge on how well the brand can deliver content that resonates while managing reputational risk tied to viewership metrics and public scrutiny.
Highlights
- Netflix keeps betting on Archewell and the Sussex story
- Public interest becomes the real investor in celebrity deals
- Brand stories travel faster than headlines
Backlash and financial risk around renewed deal
The renewal comes after public criticism of past partnerships and uneven viewership, plus a high profile controversy around a separate Spotify deal. Public reaction and investor sentiment could influence future content choices and deal terms.
The next chapters will test whether celebrity partnerships can sustain a long term storytelling strategy
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