Meghan and Harry's Netflix Deal Reportedly Ends

GB News hosts expressed shock over the end of Meghan and Harry's Netflix partnership.

Meghan and Harry's Netflix Deal Concludes

Meghan Markle and Prince Harry's lucrative Netflix contract appears to be coming to an end. Reports suggest that Netflix is unlikely to renew the couple's £100 million deal when it expires in September. During a segment on GB News, hosts Alex Armstrong and Ellie Costello reacted with disbelief as royal commentator Kinsey Schofield described the partnership as "dead." She indicated that while the couple had significant press coverage, viewer engagement with their projects has been poor, leading to dwindling interest. Schofield mentioned that Netflix decided not to make a formal announcement regarding the deal's conclusion, but industry insiders confirmed the lack of appetite for new content featuring the Sussexes. This follows disappointing viewership for Harry's recent project, Polo, which drew in only 500,000 viewers. The couple's shift towards new personal brands, including Meghan's As Ever, has not translated into widespread public interest. However, a source noted that Netflix benefitted from the early buzz generated by the couple's entry into the streaming world, even if things seem to have run their course.

The end of Meghan and Harry's Netflix partnership reflects broader trends in celebrity branding and streaming dynamics. Initially, their involvement brought significant attention to Netflix, but heightened scrutiny over their public persona appears to have diminished their appeal. This shift raises questions about how public sentiment influences media partnerships and the relationship between celebrity and audience engagement. As the streaming landscape evolves, the challenge for personalities like the Sussexes is to maintain relevance and connection with viewers, rather than drift into obscurity.

Highlights

This development poses questions about the future of celebrity-driven content on streaming platforms.