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Netflix extends Archewell deal with reduced exclusivity
Archewell Productions signs a multi year first look deal with Netflix that keeps the couple in projects while loosening exclusive rights.

The Duke and Duchess of Sussex keep their Netflix relationship with a multi year first look deal that is less exclusive than the 2020 pact.
Netflix extends Archewell deal with softer terms
Netflix has signed a multi year first look deal with Archewell Productions, keeping Harry and Meghan in the streaming orbit but with looser terms than their 2020 overall pact. The new arrangement does not disclose financial specifics and is described as less exclusive, meaning Netflix can pursue projects with others while Archewell can shop ideas to other platforms.
Key Takeaways
"We’re proud to extend our partnership with Netflix and expand our work together to include the As ever brand"
Meghan Markle on the broadened collaboration with Netflix
"Harry and Meghan are influential voices whose stories resonate with audiences everywhere"
Bela Bajaria on the couple's reach
"We’re excited to continue our partnership with Archewell Productions and to entertain our members together"
Netflix statement about ongoing collaboration
The shift from a broad exclusive deal to a first look signals a growing preference among platforms to retain access to high profile talent without absorbing every project. For the Sussexes, the change preserves their visibility on Netflix while reducing the platform’s firm control over all output. The arrangement may lower upfront risk for Netflix while still offering a steady stream of documentaries, reality shows and features.
Highlights
- The future of streaming is flexible partnerships
- Celebrity brands pull big numbers without locking in
- Exclusivity fades when stories drive numbers
Review of sensitive budget and public reaction risks
The deal touches on budget, investor expectations, and broad public interest in royal figures. The move to a less exclusive arrangement may draw scrutiny from fans and industry watchers who question long term value and financial terms.
The evolving balance between star powered brands and streaming platforms will keep shaping how audiences discover stories.
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