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Netflix expands Sussexes deal
The terms remain private as Netflix extends its collaboration with Prince Harry and Meghan Markle through Archewell Productions.
Netflix expands its partnership with Prince Harry and Meghan Markle, while the payment remains undisclosed.
Netflix extends Sussexes deal with undisclosed terms
Netflix announced on August 11, 2025 that it is extending its collaboration with Archewell Productions and will include the As Ever brand. The new agreement does not disclose the financial terms, and insiders suggest the deal is designed to be smaller than the earlier $100 million pact while preserving high profile projects. Industry observers describe the arrangement as a first look or first refusal model, meaning Harry and Meghan would present ideas to Netflix before shopping them elsewhere.
Representatives for Archewell and Netflix say there is no tension between the two sides. The shift follows questions about content timing and strategy after Spare and the couple’s docuseries, though Netflix and Archewell publicly deny any breach in trust. The broader context includes past projects and cancellations that have fed public speculation about how much Netflix is willing to invest in Celebrity-backed ventures.
Key Takeaways
"We’re proud to extend our partnership with Netflix and expand our work together to include the As Ever brand."
Meghan Markle on the expanded collaboration
"It’s what we call a first look deal so if they have an idea they go to Netflix first"
Peter Ford explaining the arrangement
"There was no tension between the two companies and that idea is false"
Archewell and Netflix denying friction
"Netflix, at the time, were throwing money around with gay abandon"
Observation on past spending to sign the deal
The new deal signals a cautious rebalancing for both sides. For Netflix, a first look arrangement offers protection against overspending while keeping a marquee couple in circulation. It also reflects a broader push to tighten control over development and release schedules in a crowded streaming market. For Archewell, the move leans into brand alignment with As Ever and a content strategy that blends philanthropy with entertainment, but it also risks heightening scrutiny over undisclosed terms and the real value of celebrity partnerships.
This moment captures a tension in modern media: audiences want meaningful storytelling, while platforms want predictability and measurable impact. If the deal remains modest in size, the risk is that public interest will tilt toward transparency rather than trust, affecting how producers negotiate future terms and how fans judge the value of such partnerships.
Highlights
- A first look deal keeps ideas in Netflix's hands first
- This is a fraction of the old deal and that matters
- Public scrutiny will sharpen as undisclosed terms surface
- A brand shift not a cash windfall for Archewell
Undisclosed terms trigger financial and public scrutiny
The undisclosed payment and terms invite public reaction and potential backlash. As a high profile royal partnership, this deal could attract investor and media scrutiny if expectations diverge from reality.
The partnership will test whether prestige alone can drive value in a crowded streaming age.
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