Netflix renews Sussexes deal amid mixed reaction

The renewal is described as a multi-year looser arrangement than the previous deal.

Netflix renews Sussexes deal amid mixed reaction

Netflix has renewed its multi-year film and television partnership with the Duke and Duchess of Sussex. The couple said they are extending their creative partnership, with Meghan's cooking series With Love, Meghan returning for a second season, and a Christmas special planned. Meghan Markle also stated that they are proud to extend their partnership and expand work to include the As Ever brand.

Some observers have described the move as a downgrade designed to spare the venture embarrassment, and critics point to questions about value and strategic fit for Netflix.

The renewal highlights how streaming platforms balance celebrity appeal with business discipline. Netflix gains steady visibility and a loyal audience, but the terms invite scrutiny over value and risk. Beyond the holiday timing, the As Ever branding signals a broader strategy to keep celebrity-led content in circulation without high-risk commitments.

If public reaction stays cautious, Netflix may need to show clearer creative impact and better alignment between brand messaging and project quality. The deal also tests how far audiences care about royalty on screen versus the quality of the programming itself.

Highlights

The next chapter will hinge on audience appetite and corporate mood.