Netflix renews Sussexes deal amid criticism

Netflix renews a multi-year partnership with Prince Harry and Meghan Markle, extending their creative work with a new deal.

Netflix extends Sussexes deal amid criticism

Netflix has renewed its multi-year deal with Prince Harry and Meghan Markle, extending their creative partnership. The agreement includes a second series of Meghan's cooking show With Love, Meghan, and a Christmas holiday special. The couple said they will continue collaborating on new projects under the As Ever banner in a multi-year arrangement. Some critics labeled the move a downgrade aimed at avoiding embarrassment, citing past missteps in celebrity deals and comparisons to other streaming partnerships.

Industry observers see the renewal as a sign that Netflix remains willing to back high-profile celebrity projects, even as questions linger about return on investment in a crowded streaming market. Viewers will watch to see how the new projects land with audiences and whether the couple’s popularity translates into streaming value.

The renewal signals Netflix’s continued faith in the couple’s brand power, but it also highlights the cost of celebrity-led content in a saturated market. The decision invites scrutiny from investors and fans alike, who will judge based on viewership and engagement rather than headlines. This deal tests whether brand partnerships built on personality can sustain long-term value beyond initial buzz.

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As new projects roll out, audiences will determine the partnership’s worth.