Lancôme launches Juicy Treats infused with squalane

Lancôme’s iconic Juicy Tubes have returned with a new formula for modern lips.

Lancôme celebrates Y2K nostalgia with Juicy Treats launch

Lancôme has reintroduced its famous Juicy Tubes with the launch of Juicy Treats, a lip gloss infused with squalane for 24-hour hydration. This launch aligns with the 25th anniversary of Juicy Tubes, which gained popularity in the early 2000s, notably endorsed by celebrities like Paris Hilton. The new formula boasts skincare benefits alongside its glossy finish, appealing to consumers looking for both style and function. This refreshed collection includes ten shades, designed for high shine and all-day moisture, and reflects a growing trend back towards glossy lips in the beauty industry.

The revival of Lancôme's Juicy Tubes highlights a nostalgic return to early 2000s beauty trends, reflecting a broader shift from matte finishes to glossy lips. Makeup artists point out that this change is palpable on social media platforms where dewy looks dominate. The blend of playful nostalgia with effective skincare ingredients demonstrates how brands are adapting to consumer desires for both aesthetic and health benefits. As beauty standards evolve, Juicy Treats may serve as a benchmark for future product developments that prioritize user experience without sacrificing fun.

Highlights

As trends continue to evolve, it will be interesting to see how brands cater to nostalgic influences while innovating for today's consumers.