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Sprinkles announces Bruce Lee cupcake for Lunar New Year

Sprinkles unveils a cupcake honoring Bruce Lee, available Feb. 10 through Feb. 11.

February 6, 2024 at 07:07 PM

Sprinkles rolls out a Bruce Lee-inspired cupcake for Lunar New Year

Sprinkles celebrates Lunar New Year with a cupcake honoring Bruce Lee's legacy.

Sprinkles launches Bruce Lee-inspired cupcake for Lunar New Year

Sprinkles cupcake chain has teamed up with the Bruce Lee Foundation and Gold House to create a special cupcake for Lunar New Year. This limited-edition treat, available starting Feb. 10, honors Bruce Lee, who was born in the Year of the Dragon. CMO Michelle Wong emphasized the importance of celebrating the AAPI community through this collaboration. The Gold Dragon Bruce Lee cupcake features a base made from Twin Dragon almond cookies, red velvet cake, and almond cream cheese frosting. Each cupcake costs $6, with partial sales going to the Bruce Lee Foundation, which focuses on perpetuating Lee's teachings among youth. The cupcakes will be available until Feb. 11, alongside a specially priced bundle featuring multiple flavors.

Key Takeaways

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Sprinkles honors Bruce Lee with a themed cupcake for Lunar New Year.

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The cupcake features flavors resonating with Lee's heritage.

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A portion of sales supports the Bruce Lee Foundation.

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The collaboration aims to celebrate and empower the AAPI community.

"Food is a primary gateway to accessing new cultures while honoring our heritage and ancestors."

Rose Yan, VP of Gold House, emphasizes the cultural importance of food.

"My father loved to celebrate and indulge in sweets from time to time!"

Shannon Lee shares personal insights about her father's love for celebrating with food.

This cupcake release does more than celebrate a holiday; it highlights cultural significance and community impact. The collaboration with Gold House and the Bruce Lee Foundation not only honors Bruce Lee's legacy but also strengthens AAPI visibility in mainstream culture. Wong's remarks about reaching a wider audience suggest a conscious effort to empower and inspire younger generations through food, which acts as a bridge to cultural traditions. The initiative also indicates a growing trend among brands to align with social causes and heritage, tapping into both nostalgia and cultural pride.

Highlights

A cupcake inspired by a legend celebrates culture and community.
Food unites us, especially during meaningful holidays.
Sprinkles and Bruce Lee Foundation partner for a sweet cause.
Cupcakes celebrate heritage and empower youth for Lunar New Year.

Potential backlash over commercialization of cultural heritage

As brands increasingly celebrate cultural events, some may view this partnership as exploitative or inauthentic. This could alienate some community members who are sensitive to how their heritage is represented.

This partnership showcases how food can unite cultures during important celebrations.

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cupcakes bruce lee lunar new year aapi community food culture community

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