Katie Sturino publishes her first novel

Katie Sturino balances her beauty brand, writing, and body-acceptance advocacy in her latest pursuits.

Katie Sturino's Journey into Writing and Business

Katie Sturino has transformed from a fashion publicist to a successful entrepreneur and author. Starting her career 20 years ago, she felt marginalized in the fashion world due to her size, leading her to share body-positive messages online. Over the years, she built a significant following and launched Megababe, a beauty brand focused on personal care products, which is thriving. Recently, she added novelist to her resume with her debut book, "Sunny Side Up," which mirrors her own experiences with love and self-acceptance. Sturino highlights the importance of support in her busy life, relying on her husband and a tight team to manage her various roles. Despite the challenges, she remains focused on empowering others, finding strength in sharing her journey and the stories of women like her.

Sturino embodies a modern influencer who blends business acumen with a genuine desire to foster body positivity and connection. Her success with Megababe and her novel illustrates a broader trend of influencers leveraging their platforms for authentic storytelling. In an industry often criticized for its standards, she stands out for combating biases against body size while redefining what success looks like for women in creative sectors. The potential backlash from traditional beauty norms presents both challenges and opportunities as she navigates these spaces, driving home the need for more inclusive narratives in media and product development.

Highlights

Sturino's influence extends far beyond beauty products, inspiring many to embrace their true selves.