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Apple introduces gift cards for AppleCare One switch

Apple users moving to the new AppleCare One plan will receive gift cards for unused balances.

July 24, 2025 at 03:44 PM

AppleCare One users get gift cards when switching

Apple introduces incentives for switching to its new AppleCare One plan.

AppleCare One transitions come with gift card rewards

Apple has launched AppleCare One, allowing users to transition from AppleCare+ easily. This new subscription plan, introduced on July 24, covers multiple devices including iPhones, iPads, Macs, and Apple Watches. Users switching from AppleCare+ will receive an Apple Gift Card equal to the refunded balance of their previous plan. The process is simple, occurring directly in the Settings app on iPhones or iPads without the need to visit Apple's website. The basic plan starts at $19.99 per month for three devices, with additional devices available for $5.99 each.

Key Takeaways

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AppleCare One simplifies device coverage for users.

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Customers switching receive gift cards automatically.

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New plan pricing starts at $19.99 per month.

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Eligible users can see the switch option in Settings.

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Transition from AppleCare+ is seamless and automatic.

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Multiple devices can be added for a small fee.

"The automatic gift card refund is a nice bonus for users transitioning from older AppleCare+ plans."

This highlights how Apple encourages migration to its new service with tangible rewards.

"By streamlining coverage, Apple aims to maintain customer loyalty."

This underscores Apple's strategy to keep users engaged within its ecosystem.

This move by Apple reflects a growing trend towards simplifying tech service plans for users who own multiple devices. By streamlining coverage and incentivizing the switch with gift cards, Apple aims to maintain customer loyalty. The automatic nature of these adjustments is also significant; it reduces friction in the customer experience. While meaningful incentives can enhance customer satisfaction, it remains to be seen how this affects long-term user engagement with the Apple ecosystem.

Highlights

Switching plans just got easier thanks to Apple.
A gift card for transitioning? That's a smart move.
AppleCare One is designed for the multi-device user.
Simplified insurance with added rewards is a win-win.

Potential impact on existing customers

The transition may lead to confusion among current AppleCare+ users who are not aware of the new plan. Ensuring all users receive clear information will be essential to avoid backlash.

This initiative highlights Apple's focus on user experience and convenience.

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