Southwest Airlines Changes Seating Policy

The end of Southwest Airlines' open seating policy comes with new credit card options.

Southwest Airlines Shifts to Assigned Seating With New Credit Card Benefits

Southwest Airlines will officially end its open seating policy on July 29, 2025. Passengers booking flights for January 27, 2026, or later will have assigned seats unless an upgraded fare is purchased. In line with these changes, Southwest has modified its credit cards to enhance passenger benefits. Owning a Southwest credit card grants customers the ability to select their seats, including preferences for extra legroom, and come with the perk of the first checked bag being free for up to nine passengers. As part of a broad shift, Southwest also plans to update its boarding process and physical seating options in aircraft. Previously, the "Bags Fly Free" policy was removed earlier this year, suggesting a trend towards stricter fare conditions.

The shift from open seating to a more traditional assigned seating approach marks a significant change for Southwest Airlines, which has long made its mark with the unusual practice of allowing passengers to choose their seats upon boarding. As the airline adapts to evolving market demands and competitive pressures, it is also enhancing its credit card offerings. Potential passengers may face challenges navigating these operational transformations, which could lead to a mixed reception among loyal customers. In an industry where brand loyalty can hinge on perceived value, these changes could impact how travelers perceive their choices with Southwest.

Highlights

As Southwest implements these changes, remaining competitive will be key amid growing traveler demands.