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Apple Introduces AppleCare One Subscription Plan

Customers can now subscribe to a new plan covering multiple devices for a single monthly fee.

July 23, 2025 at 12:06 PM

Apple Announces 'AppleCare One' Subscription Plan for Multiple Devices

Apple has launched AppleCare One, a flexible subscription plan for device coverage.

Apple Introduces New Subscription Plan for Device Coverage

Apple has announced AppleCare One, a new subscription plan designed to simplify device coverage for its customers. Starting at $19.99 per month, this plan covers up to three devices, with an option to add more for an additional fee of $5.99 each. The benefits of AppleCare One are consistent with those of AppleCare+, including unlimited accident repairs, priority support, and battery coverage. A unique feature allows users to add devices up to four years old if they are in good condition, extending the previous 60-day purchase window. The plan now expands theft and loss protection to include iPads and Apple Watches, previously exclusive to iPhones. According to Apple, users could save as much as $11 per month by opting for this bundled service instead of separate plans for each device. Customers can sign up for AppleCare One starting tomorrow via their devices or at Apple Stores.

Key Takeaways

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AppleCare One combines coverage for multiple devices under one plan.

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Plans start at $19.99 per month for up to three devices.

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The option to add devices allows for flexible management.

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Existing devices up to four years old can now be included.

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Theft protection has been expanded to iPads and Apple Watches.

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Customers may save money compared to separate AppleCare+ plans.

"A customer who enrolls their iPhone, iPad, and Apple Watch could save up to $11 per month."

This statement emphasizes the potential savings customers can achieve with AppleCare One.

"Subscribers can freely move their devices in and out of the plan at any time."

This highlights the flexibility of the AppleCare One plan compared to traditional options.

This launch reflects Apple's strategy to enhance customer loyalty by offering a solution that appeals to users with multiple devices. The simplicity of having one plan for various products can resonate well with busy consumers looking for efficiency and cost savings. However, the pricing model warrants attention as it essentially keeps costs predictable while offering flexibility, which may lead to greater adoption. Furthermore, by extending protection to iPads and Apple Watches, Apple could potentially attract new subscribers who require comprehensive coverage for their devices.

Highlights

Combine your device coverage and save monthly fees with AppleCare One.
Flexibility in device management is key to customer satisfaction.
AppleCare One takes device protection to the next level.
Cover all your devices with one simple subscription.

Subscription Plan Launch Raises Consumer Pricing Concerns

With AppleCare One's pricing structure, there may be concerns about potential financial strain on customers, particularly those with several devices.\nConsumer reaction may lead to scrutiny of long-term costs versus savings, prompting a need for transparency around pricing adjustments.

AppleCare One not only simplifies device coverage but also could reshape how users manage their technology costs.

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