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Apple introduces AppleCare One for device coverage

A new plan allows protection for multiple devices at a fixed monthly rate.

July 24, 2025 at 12:00 PM
blur Is AppleCare One cheaper than AppleCare Plus? It depends

Apple introduces AppleCare One, a new way to cover multiple devices under one plan.

AppleCare One offers cost-effective options for device coverage

Apple has launched AppleCare One, allowing users to protect three devices for $19.99 per month. This new plan offers a flat rate, promising savings for customers who own high-end Apple products. However, the actual savings vary depending on the devices a customer owns. For instance, while it could be cheaper for owners of high-end devices like the iPhone 16 Pro and Apple Vision Pro, those with more basic models may find other AppleCare Plus plans to be more economical. The service allows enrollment for devices up to four years old, making it appealing for consumers hesitant to upgrade frequently.

Key Takeaways

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AppleCare One allows coverage for three devices at a flat rate.
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The service costs $19.99 per month, regardless of device type.
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Savings are significant for high-end devices but modest for entry-level models.
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Customers can enroll older devices up to four years old, expanding coverage options.
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Enrollment within 60 days of purchase is not required for AppleCare One.
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Deductibles still apply, and users must pay repair fees based on the device.

"AppleCare One serves as the key to unlock cheaper repair and replacement prices"

This highlights how AppleCare plans are about long-term cost savings against repair fees.

"Apple's services earnings were at an all-time high"

This indicates how crucial subscription services are for Apple's future growth.

"If you missed the boat on enrolling your devices, AppleCare One seems like a great way to save"

This captures the appeal of AppleCare One for consumers who have not previously enrolled.

The introduction of AppleCare One reflects Apple's strategy to deepen customer engagement through subscription-based services. By simplifying coverage for multiple devices, Apple aims to attract users with older devices, potentially increasing its service revenue. However, the actual savings can be misleading for some consumers, demonstrating the need for careful evaluation of personal device portfolios. The challenge for Apple will be balancing the needs of a diverse customer base who may not always have the latest products. This plan might appeal more to frequent spenders on high-end devices than to budget-conscious consumers.

Highlights

  • AppleCare One may change the way you think about device coverage.
  • Not all savings are equal; it depends on your devices.
  • For high-end users, AppleCare One is a bargain.
  • Older devices can still benefit from AppleCare One.

Potential Risks in AppleCare One Plan

The savings of AppleCare One may be misleading for those without high-end devices, leading to dissatisfaction for some consumers. Additionally, any changes in device policies could impact user decisions regarding this subscription plan.

How this new service affects Apple's long-term strategy remains to be seen.

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