AppleCare One subscription is now live

AppleCare One offers a single plan for multiple devices, simplifying protection for users.

AppleCare One subscription introduces new device protection

AppleCare One, Apple's new service, is now active for consumers seeking device coverage under a single subscription. Starting at $19.99 monthly, customers can cover up to three devices. Additional devices can be added for $5.99 each per month. The subscription includes benefits like unlimited repairs, priority support and battery coverage, consistent with the offerings of AppleCare+. Importantly, users can include devices up to four years old, as long as they remain in good condition. The plan also expands coverage for theft and loss to the iPad and Apple Watch. Users in the U.S. can sign up through their devices or at Apple Stores, with potential monthly savings if enrolling multiple devices.

AppleCare One represents a significant shift in how Apple manages customer service and device protection. The flexibility of moving devices in and out of the plan, combined with the long eligibility window for older devices, may appeal to a broader audience that values convenience and cost savings. This move could reflect Apple's larger strategy to increase loyalty and retention among users. The standardized pricing across various devices also simplifies decisions for customers. However, potential risks exist in how this new approach will be received in terms of customer satisfaction and overall sales.

Highlights

The implementation of AppleCare One could reshape the way Apple users approach device protection in the long term.