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99 To Beat featuring Adam and Ryan Thomas premieres March 21

The new gameshow inspired by Squid Game airs at 6pm on ITV1.

March 22, 2025 at 03:21 PM

How ITV's 'Squid Game inspired' gameshow 99 To Beat works and where it was filmed

Adam and Ryan Thomas present a new gameshow influenced by Squid Game.

ITV's new gameshow 99 To Beat set to captivate audiences

Adam and Ryan Thomas are set to host ITV's new gameshow 99 to Beat, inspired by the popular Netflix series Squid Game. The show will premiere on March 21 at 6pm on ITV1, leading into Britain's Got Talent. This eight-part series features 100 contestants competing against each other, with each elimination leaving only one winner to claim the £25,000 prize. Filmed at Shinfield Studios in Reading, reactions from contestants highlight the intense challenges, with some expressing emotional struggles during gameplay. Katie Rawcliffe, Head of Entertainment Commissioning ITV, praised the Thomas brothers for their engaging hosting style, ensuring an entertaining viewing experience.

Key Takeaways

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The show will premiere on March 21 at 6pm on ITV1.

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99 to Beat features 100 contestants competing for a £25,000 prize.

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Contestant experiences highlight heightened emotions during challenges.

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Producer praised the Thomas brothers for their engaging hosting style.

"There's only one rule and it's don't come last."

Adam Thomas emphasizes the competitive nature of the show, highlighting the pressure contestants face.

"As you get closer to the £25,000, emotions are definitely running high."

Adam Thomas shares the intense emotional atmosphere during the game's challenges.

The launch of 99 to Beat taps into the ongoing trend of reality competition shows influenced by global phenomena like Squid Game. This reflects a growing appetite for high-stakes television that combines entertainment with emotional engagement. The emotional narratives from contestants suggest that producers are not just focusing on competition but also on the human experience involved. As viewers seek more immersive experiences, 99 to Beat could be a pivotal addition to ITV's programming, showcasing the balance between competition and dramatic storytelling.

Highlights

This show puts 100 contestants in the spotlight for a dramatic showdown.
Filming has seen tears and triumph in the race for £25,000.
Expect emotions to run high as contestants battle it out.
Adam and Ryan Thomas promise an unforgettable viewing experience.

Potential backlash over competition format

The competitive nature of 99 to Beat may provoke public reaction regarding the emotional toll on contestants. Critics might question whether such pressure is appropriate for entertainment.

Viewers can expect a blend of thrills and emotional moments in this unique gameshow.

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itv gameshow squid game reality competition entertainment television entertainment

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