T4K3.news

ITV's 99 To Beat launches with divided viewer responses

The new gameshow hosted by Adam and Ryan Thomas received mixed reviews.

March 29, 2025 at 07:26 PM

ITV 99 To Beat viewers divided on gameshow branded 'Squid Game meets Loose Women'

The new gameshow features challenges with contestants competing for a cash prize.

99 To Beat faces mixed reactions from viewers

ITV's new gameshow 99 To Beat premiered last Saturday, hosted by brothers Adam and Ryan Thomas. Contestants face creative and quirky challenges, fighting for a £25,000 prize. The show positions itself as a blend of game mechanics and light-hearted entertainment. Audience reactions are mixed, with some praising the show while others criticize its format. Social media comments reflect this division, with viewers expressing everything from enjoyment to disappointment.

Key Takeaways

✔️

The show combines quirky challenges with a cash prize

✔️

Audience reactions are sharply divided

✔️

Hosts Adam and Ryan Thomas make their TV debut

✔️

The show competes with BBC's popular programs

"Absolutely loving 99 To Beat, brilliant."

A positive viewer reaction, showing some audience appreciation for the show.

"Watching this 99 To Beat nonsense on ITV."

A viewer expresses disappointment, indicating criticism of the show's entertainment value.

"Such simple ideas but surprisingly difficult to do."

A comment on the unexpected complexity of challenges, reflecting viewer engagement.

The reception of 99 To Beat highlights a growing trend in television where reality game shows mix humor with competition. This blend can either attract viewers or produce backlash if the execution doesn't meet expectations. The show's competitors, particularly BBC's Gladiators, could affect its viewership going forward. With unique challenges that often resize fun factor, ITV may need to refine its approach to keep listeners engaged and avoid criticism.