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Adam Thomas reveals emotional moments on ITV show

Adam Thomas broke down in tears while filming the new game show 99 To Beat, facing emotional contestants.

March 17, 2025 at 08:20 PM

Adam Thomas breaks down in tears filming new Squid Game inspired ITV show 99 To Beat

Adam Thomas discusses his emotional journey as host of ITV's new game show.

Adam Thomas shares emotional moments on new game show 99 To Beat

Adam Thomas has opened up about his first presenting role on the new ITV game show 99 To Beat, which is inspired by Squid Game. While filming with his brother Ryan Thomas, Adam broke down in tears as contestants faced intense competition for a £25,000 prize. He expressed empathy for the participants, noting that as the competition progressed, emotions ran high and people did not want to come last. His co-host Ryan highlighted the unique challenge of managing 100 contestants during the show, describing it as the first of its kind in the UK. 99 To Beat will soon air on ITV1, ITVX, STV, and STV Player.

Key Takeaways

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Adam Thomas revealed his emotional connection to contestants on 99 To Beat.

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The show features 100 contestants competing for a £25,000 prize.

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Intense competition leads to high emotions and unexpected tears.

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99 To Beat is styled as the first Squid Game-inspired show in the UK.

"Emotions are definitely running high and you feel for these guys."

Adam Thomas describes the intense feelings during the competition.

"There’s definitely a little bit of foul play going on."

Adam comments on the unexpected dynamics in the game.

"It was quite an emotional experience for not just contestants but the hosts as well."

Adam talks about the shared emotional journey on the show.

The emotional stakes of 99 To Beat highlight how competitive game shows can impact the mental health of both contestants and hosts. As Adam Thomas revealed, the pressure to succeed can lead to genuine emotional responses, indicating that reality television goes beyond mere entertainment. This trend toward emotional storytelling could attract audiences looking for depth and connection in competitive programming, a shift from typical light-hearted game shows into more serious territory.