Robinhood expands to football markets

Robinhood expands into football prediction markets as it broadens its trading hub to include sports outcomes.

Robinhood launches NFL and college football prediction markets

Robinhood said on Tuesday that it will add prediction markets for professional and college football to its app. The markets will cover regular season NFL games and all Power Five college games, with a rollout expected in the coming days and an initial focus on the first two weeks of the season.

The move signals a broader push to blend investing with everyday entertainment, aiming to keep users inside a single app for more activities. It also raises questions about consumer protection, risk management, and how sports outcomes get tied to financial activity in a retail trading platform. If successful, the feature could attract new users to Robinhood; if not, it may invite scrutiny about how a trading app monetizes betting-like products and manages potential conflicts of interest.

Highlights

The coming weeks will reveal how far this blend of finance and sport can go.