Vegas Kickoff Classic expands to 2027 and 2029

ESPN Events announces two future Vegas Kickoff Classic games at Allegiant Stadium featuring top FCS programs from the Missouri Valley Football Conference and Big Sky Conference.

North Dakota State Montana State to Meet in 2027 Vegas Kickoff Classic

ESPN Events announced two future Vegas Kickoff Classic games at Allegiant Stadium featuring top FCS programs from the Missouri Valley Football Conference and the Big Sky Conference. North Dakota State will face Montana State on Labor Day weekend in 2027, and South Dakota State will face Montana in 2029. Game dates, times and television networks will be announced later. The 2027 meeting between the Bison and Bobcats falls on the same weekend as the first ever Battle of the U between the Miami Hurricanes and Utah Utes, billed as Battle of the U.

Last year Allegiant Stadium drew a record crowd of 63,969 for USC versus LSU, underscoring the event’s appeal. The Vegas Kickoff Classic began in 2021 with BYU defeating Arizona 24-16. ESPN says these future matchups broaden markets for the openers and aim to build a lasting kickoff tradition.

Analysts see this as part of ESPN’s push to expand college football’s reach into new markets, using marquee venues and big crowds to lure national viewers. The choice of a Las Vegas opening weekend also aligns with city branding and tourism goals, offering schools access to a fresh fanbase.

However, the strategy carries risks, including travel costs for fans and potential scheduling pressures as teams juggle nonconference games with conference plans. The long-term success of this approach will depend on maintaining momentum beyond the initial excitement of a desert kickoff and keeping networks invested as markets shift.

Highlights

The season opener landscape continues to evolve as leagues seek new venues and fans.