Pixel 10 lineup announced

Google's Made by Google 2025 event will feature a celebrity lineup as it marks Pixel's 10th generation.

Star-studded Pixel 10 keynote will have Fallon, Curry, & Norris

The Made by Google 2025 keynote on August 20 will present the Pixel 10 lineup and other devices, with a livestream from New York City. The devices include Pixel 10, Pixel 10 Pro, Pixel 10 Pro Fold, Pixel Watch 4, Pixel Buds 2a and Pixel Buds Pro 2 in Moonstone. The event aims to celebrate 10 generations of Pixel and push the brand against rivals like the iPhone.
The keynote will feature a star lineup including Jimmy Fallon, Stephen Curry, Lando Norris, and the Jonas Brothers, with more guests teased. The marketing around the event highlights the outdoor angle and the tagline Get outside your comfort phone, signaling a bold positioning ahead of the release.
Live coverage is expected from 1 p.m. ET, with the livestream available online. Last year's Made by Google keynote featured Keke Palmer and Giannis Antetokounmpo as a demonstration moment for Android XR glasses, setting a precedent for high-profile appearances.

Google is betting on a star-studded presentation to draw attention to a set of hardware updates. The risk is that a flashy lineup could overshadow real improvements in the Pixel ecosystem. If the upgrades do not feel meaningful, the spectacle may fade quickly.
The Pixel 10’s emphasis on wearables and audio accessories signals a broader push into lifestyle devices. This could broaden appeal, but it will also raise questions about value, battery life, and software integration in a crowded market dominated by Apple and Samsung.

Highlights

Time will tell if buzz translates into lasting upgrades.