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New product announcements at Made By Google 2025

Google's Made By Google event on August 20 will unveil new Pixel devices.

July 23, 2025 at 11:14 AM

6 things we expect to see at the August 2025 Made By Google Event

The Pixel 10, Pixel Watch 4, and more are set for release at this event.

New products to be unveiled at the August 2025 Made By Google Event

Google has announced that the Made By Google event for 2025 will take place on August 20 at 1 PM ET. This event, happening earlier than usual, is set to reveal new devices including the Pixel 10 and Pixel Watch 4. The Pixel 10 will feature a triple rear camera and the new Tensor G5 chip. The lineup may also include the Pixel 10 Pro and Pro XL, both expected to see minor upgrades but notable improvements in battery life. The Pixel Watch 4 is anticipated to come with enhanced battery performance and updated software features. Additionally, Pixel Buds 2a could offer budget-friendly options with improved technology. A significant focus will be on the new Material 3 Expressive design, which aims to refresh the Android experience across apps and interfaces. Fans can watch the unveiling on the official livestream.

Key Takeaways

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Pixel 10 to debut with a triple rear camera and Tensor G5 chip

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Minor upgrades expected for Pixel 10 Pro and Pro XL

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Pixel Watch 4 aims for better workout features

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Pixel Buds 2a might introduce Active Noise Cancellation

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Material 3 Expressive could change the Android experience

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Earlier event suggests a new timeline for Google product launches

"Google looks to be doubling down on what made last year's Pixel devices successful."

This reflects Google's strategy to maintain its existing user base while drawing in new consumers.

"If you're sporting the latest Pixel hardware, you may want to hold onto it for a bit longer."

This suggests that current Pixel owners might not benefit from immediate upgrades.

The upcoming Made By Google event indicates a shift toward steady refinements rather than revolutionary products. While the Pixel 10 and other devices promise upgrades, many features appear to be modest enhancements over previous models. This trend may appeal to loyal customers expecting familiar quality but could disappoint those looking for innovation. Google's strategy highlights the importance of stability as it competes with other tech giants, suggesting a long-term vision which may cultivate brand loyalty even if it lacks immediate excitement. The decisions made in product development could impact public perception of Google's innovation capabilities moving forward.

Highlights

Google's Pixel 10 is set to redefine user expectations
The Pixel Watch 4 promises a big leap in workout tracking
Size may remain the same, but improvements are on the way
Material 3 Expressive signals a fresh take for Android users

Potential Backlash Over Incremental Upgrades

The upcoming event features familiar upgrades that may disappoint customers seeking significant innovation. This could lead to negative public reaction among tech enthusiasts and investors alike.

With familiar features in play, this event could redefine Google's approach to innovation.

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