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Google unveils Pixel 10 lineup and Gemini tools at Made by Google 2025

Pixel 10 phones, Pixel Watch 4, Buds 2a and new Gemini AI features headline Google's latest hardware and software push, with several features still to come this year.

August 21, 2025 at 03:31 AM
blur Every Piece of Pixel Hardware Announced at Made by Google 2025

A look at Google's Made by Google 2025 event where Pixel 10 devices, a new Pixel Watch, Pixel Buds and Gemini AI features were announced.

Google unveils Pixel 10 lineup and Gemini tools at Made by Google 2025

Google staged a hands-on event to reveal the Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL, with preorders starting now and shipping set for August 28 in stores. The show also introduced the Pixel Watch 4, Pixel Buds 2a and an updated Pixel Buds Pro lineup, highlighting a mix of hardware refreshes and software features. A notable moment was the on-stage demo of Gemini AI, including Magic Cue, which Google says runs on-device to keep sensitive data private. The company also showed a wireframe of upcoming Gemini capabilities and emphasized that many AI enhancements are still rolling out this year. In another nod to accessibility, the event featured live translation and a Mexico market expansion for the Pixel 10 lineup.

Key Takeaways

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Pixel 10 family is available for preorder with August 28 shipping
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Pixel Pro Fold gains IP68 dust and water resistance
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Pixel Watch 4 adds real-time coaching and emergency detection
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Pixel Buds 2a offer accessibility at $130
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Pro Res Zoom reaches 100x with AI upscaling
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Camera Coach provides pre-capture photo improvement tips
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Magic Cue processes data on-device to protect privacy

"This kind of thing is coming this year"

Osterloh describes the rollout timeline for Gemini features

"Magic Cue runs on the Pixel device itself, so sensitive data stays private"

Explanation of on-device privacy for Gemini features

"Gemini could plan a team celebration dinner for 12 people tonight"

Osterloh demonstrates an example of Gemini applying tasks

Google is betting on a tight package: solid hardware, on-device AI and a calendar of features to come. By keeping key Gemini functions on the device, the company tries to reassure users wary of cloud-based data processing. Yet the pace and scope of AI features remain a talking point, as consumers weigh convenience against privacy and security. The Mexico expansion and the polished event format signal a push to broaden appeal beyond core markets, while the new camera and health-oriented features point to a broader strategy of making AI feel useful in daily life rather than gimmicky. If the rollout keeps tempo, these tools could reshape how people use their phones for everyday tasks, travel and photo sharing.

Highlights

  • Gemini could plan a team celebration dinner for 12 people tonight
  • This kind of thing is coming this year
  • Magic Cue runs on the Pixel device itself, so sensitive data stays private
  • A lot sooner than people think

Privacy concerns around on-device Gemini AI

Google presents Gemini features as privacy-first by running on-device, but AI that accesses messages, emails and photos raises questions about consent, data minimization and potential surface areas for misuse.

The coming year will test how smoothly AI fits into everyday life.

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