Garagisti GP1 debuts as a modern throwback

British maker Garagisti & Co. introduces the GP1, a lightweight V12 manual hypercar blending 2025 tech with 1990s-driver focus.

New four million dollar V12 supercar echoes the luxury rides of decades past with new tech

Garagisti & Co., a British company, unveiled the GP1, a new V12 hypercar that weighs about 1000 kilograms and produces 790 horsepower. The car uses a 6.6-liter naturally aspirated V12, with no turbochargers or electric aids, and it features a manual transmission. Production is limited to 25 units, with a price starting around 4 million dollars. The GP1 embodies a return to lightweight, driver-focused principles even as it integrates modern chassis and electronics.

This project highlights a growing niche in the hypercar market: machines that emphasize simplicity and tactile feedback over raw electronic intervention. It stands in contrast to many high-end models that prioritize power, electrification, and complexity. Garagisti & Co. joins other brands pursuing a similar ethos, signaling that demand persists for pure driving experiences among a select circle of enthusiasts.

The GP1 era signals a broader trend: luxury brands betting on purity over practicality. By combining a modern build with a classic manual gearbox and a lightweight frame, Garagisti appeals to buyers who value engagement as a luxury in itself. The risk is clear: the target audience is small and the price is steep. For automakers, success will hinge on who buys into this nostalgia-forward approach and whether it sustains a viable business model beyond hype.

Highlights

Nostalgia can drive the market, but only real sales will prove if this approach has staying power.