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Expert tips reveal the truth about supermarket shopping

Experts warn shoppers to avoid eye-level products to save money.

July 27, 2025 at 12:46 PM

You're doing your supermarket shop wrong! Experts reveal why you should NEVER buy items at eye-level

Experts explain why shoppers should avoid eye-level products for better deals.

Supermarket shopping tactics encourage higher spending

Experts from Which? warn that supermarket shoppers often pay more by selecting items at eye level. These products, usually branded and strategically placed, are designed to grab attention and lead to higher spending. Meanwhile, less visible options, often located on lower shelves, can offer significant savings without compromising quality. Research indicates that many shoppers may not realize how these placements influence their purchasing behavior.

Key Takeaways

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Products at eye level are usually pricier than those lower down.

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Supermarkets use planograms to influence buying habits.

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Cheaper options often reside on the bottom shelves.

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Writing a shopping list can help avoid impulse buys.

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Awareness of store layout can lead to better spending choices.

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Brand names do not always guarantee better quality.

"The most expensive brands are often at eye level, while cheaper products tend to be on the bottom shelves."

This quote from Which? highlights the marketing strategy behind product placement.

"Products positioned at eye level are likely to sell better."

Professor Graham Kendall explains a key principle of retail marketing.

"Avoid being sucked in by writing a shopping list and sticking to it."

Which? offers practical advice for consumers to save money.

This insight sheds light on the psychological tactics supermarkets employ to maximize profits. The concept of 'eye level is buy level' highlights deliberate marketing strategies that manipulate consumer choices. As shoppers become more aware of these tactics, they might adopt a more intentional approach to shopping, ultimately prioritizing savings over convenience. With price sensitivity on the rise, this shift could lead to a reevaluation of retail strategies and shopping habits. Retailers may need to adapt to an informed customer base that is increasingly savvy about pricing and product placement.

Highlights

Shoppers, beware of eye-level traps.
Saving money starts with knowing the tricks of the trade.
A shopping list can protect your wallet.
Why pay more for a brand when cheaper alternatives excel?

Supermarket strategies could lead to increased consumer spending

The manipulation of product placement in supermarkets raises concerns about consumer spending habits. These tactics intentionally lead shoppers towards higher-priced items, making budgeting more difficult. Awareness of these strategies is crucial to ensure savvy shopping decisions are made.

Understanding these shopping dynamics may empower consumers to make smarter choices at the store.

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supermarket consumer behavior retail marketing savings budgeting consumer retail psychology

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