Calstock FC drops sponsorship deal with Bonnie Blue

Calstock FC has ended its sponsorship agreement with OnlyFans star Bonnie Blue after community backlash.

Calstock FC ends sponsorship with OnlyFans star Bonnie Blue

Calstock Football Club has severed its sponsorship with controversial OnlyFans star Bonnie Blue just three weeks after announcing the deal. Blue, whose real name is Tia Emma Billinger, was set to sponsor the club and had her name featured on a new kit. However, the partnership drew significant criticism from the local community, prompting the club to retract the agreement. In a Facebook post, Calstock FC stated the decision was made due to the unexpected backlash and clarified that the sponsorship was meant as a gesture of goodwill, not to promote any kind of oppression. The club is now facing financial challenges and has started a GoFundMe campaign to fund a new kit and maintain its operations.

The swift reversal of the sponsorship indicates how sensitive community values can clash with modern marketing strategies. Calstock FC's initial decision to partner with Bonnie Blue reflected a push to engage with a younger audience. However, the significant public criticism shows just how quickly a community can push back against what it sees as inappropriate sponsorship, leading to financial consequences for the club. This incident poses a vital reflection on the intersection of social media influence and local sports governance.

Highlights

This episode raises important questions about sponsorship choices in community sports.