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Manchester City signs historic £1 billion deal with Puma

Manchester City has secured a record 10-year sponsorship deal with Puma worth £1 billion.

July 15, 2025 at 02:21 PM

Manchester City and their extraordinary £1bn agreement with Puma

Major sponsorship deal marks a turning point for Manchester City and Puma

Manchester City secures record £1bn deal with Puma

Manchester City has signed a groundbreaking sponsorship deal with Puma worth £1 billion over the next ten years. This contract, valued at £100 million annually, surpasses the previous agreement Puma had with the club, which was set at £65 million per year. The new deal positions City at the forefront of Premier League sponsorships, outpacing rival Liverpool's £60 million deal with Adidas. This decision comes amid ongoing financial scrutiny surrounding Manchester City, as they face a verdict on financial charges. Puma's investment reflects a bold strategy to enhance their presence in the competitive sports market.

Key Takeaways

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Manchester City's deal with Puma is the largest sponsorship in Premier League history.

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Puma's investment significantly ups their commitment to City, reflecting a desire to beat competitor Adidas.

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The deal comes at a time when City faces serious financial scrutiny, highlighting the tension in club sponsorships.

"We joined forces with Puma with the ambition to challenge ourselves and go beyond the expectations."

Ferran Soriano, Manchester City chief executive, emphasizes the goal behind the renewed partnership.

"It feels like a bit of a stretch, but ego and tribalism can lead to some wild decisions."

The author reflects on the competitive nature of sports sponsorships and the motivations behind significant deals.

This deal represents more than just financial figures; it reveals the shifting dynamics of sponsorship in football. As brands vie for visibility and market share, they are willing to invest significantly in teams that resonate with fans. The relationship between Puma and City hints at a broader trend where sponsorships are leveraged not only for brand growth but also to make competitive statements against rivals. As financial pressures mount within the world of football, such major agreements could influence the involvement of sponsors in club affairs.

Highlights

A billion pounds speaks volumes about both ambition and risk.
Puma's new deal marks a new era for Manchester City.
This sponsorship sets a new benchmark in sports marketing.

Financial concerns with Manchester City and Puma deal

Manchester City's new £1 billion sponsorship deal with Puma arrives during ongoing investigations into their financial practices. This adds a layer of complexity and potential backlash from various stakeholders.

The future of sponsorship in sports continues to evolve dramatically amid financial uncertainties.

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puma manchester city sponsorship football business football sports business

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