Calstock FC ends OnlyFans sponsorship deal

Calstock FC's sponsorship deal with Bonnie Blue faced community outrage leading to its end.

Calstock FC ends partnership with OnlyFans star after backlash

Calstock FC has dropped its sponsorship deal with Bonnie Blue, an OnlyFans star, just three weeks after announcing the partnership. The football club, one of the smallest in the UK, faced significant backlash from the community due to the controversial nature of the sponsor. Initially, the team had celebrated the partnership and introduced new kits featuring her name. However, strong criticism led the club to retract the sponsorship due to concerns about public perception and feedback, including objections from fans and players' families. The club is now seeking donations through a GoFundMe page to recover from the loss and secure its future.

The fallout from Calstock FC's brief partnership with Bonnie Blue highlights the tension between ambition and community values in sports sponsorship. The initial excitement over a high-profile sponsor quickly turned to discontent, as many locals viewed her involvement as damaging to the club's image. As the club seeks funds to replace the kits, it faces the challenge of balancing the need for financial support against the principles and expectations of its community. The incident raises broader questions about how clubs navigate sponsorships in an era where social media amplifies public reactions.

Highlights

This situation underscores the complexities local clubs encounter when engaging with modern sponsorships.