Football club partners with OnlyFans star Bonnie Blue

An adult star sponsoring a grassroots football club has divided opinions in the local community.

Football club partners with OnlyFans star amid controversy

Calstock FC, a grassroots football team in Cornwall, has announced a sponsorship deal with OnlyFans star Bonnie Blue, known for her adult content. The team has changed its traditional kit colors to blue, featuring Bonnie Blue's name and logo. Player Ben Williams, who facilitated the deal, dismissed the idea of it being a publicity stunt, stating it is simply a way to fund new kits and get publicity. However, backlash arose from some team members' families, particularly older players' wives, who expressed their disapproval of the association with Bonnie Blue's controversial background.

While the sponsorship ostensibly aims to draw attention and resources to a lower-division team, it raises critical questions about brand alignment and community standards. As grassroots sports increasingly seek alternative funding, the presence of a controversial figure in sponsorship can provoke strong reactions from community members. The divergent opinions within the club reflect broader societal tensions regarding public personas and their influence on youth. In this case, publicity may come at the cost of community trust.

Highlights

Grassroots sports may face more of these partnerships as funding becomes scarce.