Apple plans to launch foldable iPhone next year

Samsung suggests Apple’s strategy for the foldable iPhone could align well with market demand.

Samsung praises timing of Apple’s upcoming iPhone Fold launch

Apple plans to introduce its first foldable iPhone next year, trailing Samsung’s Galaxy Fold by seven years. Recently, Samsung shared insights suggesting that Apple’s timing may, in fact, be ideal. The company highlighted the significant success of its Galaxy Z Fold7 and Galaxy Z Flip7, which have seen a 50% increase in performance compared to previous models. Samsung cites improved technology and consumer feedback as key reasons for the recent surge in demand for foldable devices. Drew Blackard, Senior Vice President of Mobile Product Management at Samsung Electronics America, noted that foldables have reached a tipping point. He stated, “Foldables have reached an inflection point as they are becoming a mainstream choice for users.” Given the advancements in Samsung's latest foldable models, it seems that Apple may be entering at the right moment, despite the long wait.

The praise from Samsung for Apple's iPhone Fold timing highlights a potential shift in consumer interest towards foldable devices. As Samsung celebrates its own success, it signals a growing acceptance of this technology, suggesting that Apple's entrance into the foldable market may not be too late after all. While Apple has held back for years, their strategy appears more calculated than reactive. It raises important questions about how product timing can influence market reception, especially in technology where consumer expectations are continuously evolving. If Apple's foldable design meets market desires, it could redefine user engagement with smartphones.

Highlights

As Apple prepares for its iPhone Fold release, the tech landscape is evolving rapidly.