Apple reveals three-year iPhone roadmap

Apple is preparing to release a series of exciting new iPhone models over the next three years.

Apple plans significant iPhone transformations over the next three years

Apple’s iPhone lineup is poised for a major shift in the coming years, according to recent information from analysts Wayne Ma and Ming-Chi Kuo. The rumors detail plans for a variety of new devices and features from 2025 to 2027. In 2025, the highly anticipated iPhone 17 lineup will introduce the ultra-thin iPhone 17 Air, which will be notable for its sleek design at the expense of battery life and camera quality. The same year will see the launch of the iPhone 17 Pro and Pro Max, which will feature enhancements such as increased thickness for better battery capacity. In 2026, Apple will unveil the iPhone 17e, which aims to provide a more affordable option, while also introducing the iPhone 18 series. This year will be significant as it marks the arrival of Apple’s first foldable device, the iPhone 18 Fold, which is reported to feature dual displays and a sophisticated folding design. By 2027, the anticipation builds with an expected release of six new models, including the all-screen iPhone 19 Pro and Pro Max, potentially eliminating the display cutouts seen in earlier models. This ambitious plan reflects Apple's shift from incremental upgrades to more revolutionary changes in its iPhone lineup.

Apple’s strategic direction hints at a broader industry trend where consumers are increasingly desiring unique and innovative features in their devices. This roadmap shows Apple moving away from steady, minor updates to releasing groundbreaking technologies, such as foldable devices and potentially, an all-screen iPhone. As competitors continue to innovate, Apple’s approach could reinvigorate its market presence and drive consumer excitement. However, the company must also navigate production challenges and market expectations that accompany such ambitious releases.

Highlights

Apple's roadmap indicates a significant shift in smartphone design and consumer expectations.