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Apple's iPhone Fold rumored to cost $1,800 and be ultra-thin

Rumors suggest Apple's upcoming foldable iPhone will be priced lower than expected and thinner than previous models.

July 16, 2025 at 08:32 PM
blur New iPhone Fold rumors claim more affordable price, ultra-thin hardware

Rumors suggest a lower price and thinner design for Apple's upcoming foldable iPhone.

Apple's iPhone Fold expected to be thinner and cost less than rumored

As Apple prepares for the fall release of the iPhone 17, attention has shifted to the anticipated launch of the iPhone Fold next year. Recent rumors indicate that the foldable device could be priced at approximately $1,800, a significant reduction from earlier estimates that suggested a price tag exceeding $2,000. A UBS report shows that Apple may achieve this lower price point through cost efficiencies in components while using high-end materials for its casing and hinge. Meanwhile, the iPhone Fold is rumored to be the thinnest Apple product ever, measuring about 4.8mm when unfolded, surpassing the current thinnest model, the 13-inch M4 iPad Pro, at 5.1mm.

Key Takeaways

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iPhone Fold may launch at a price of $1,800 instead of $2,000+
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Device could be the thinnest Apple product at around 4.8mm
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Cost savings could help Apple maintain high profit margins

"Apple's cost discipline may allow it to price the device at $1,800."

This highlights the possibility of a more affordable foldable device from Apple.

"The iPhone Fold could be the thinnest Apple product ever when unfolded."

This emphasizes Apple's ongoing commitment to innovation in design.

The potential for a lower price on the iPhone Fold could reshape the foldable phone market. Apple's focus on maintaining a competitive pricing strategy while delivering cutting-edge technology is a testament to its ability to adapt. This could encourage wider consumer adoption of foldable devices, enabling Apple to attract users who previously hesitated due to high costs. As Apple continues to innovate, the implications extend beyond pricing; they may alter consumer expectations of premium smartphones altogether.

Highlights

  • The iPhone Fold may redefine affordability in premium smartphones.
  • A potential iPhone Fold price drop signals innovation in accessibility.
  • Thinner and cheaper? The iPhone Fold could change the game.

Potential financial implications for Apple's new pricing strategy

If Apple prices the iPhone Fold at $1,800, it could impact profit margins and investor expectations in the competitive smartphone market. The shift may lead to public reaction regarding product accessibility and affordability.

If these rumors hold, Apple could redefine the foldable market with its iPhone Fold.

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