Xiaomi Sets 2027 European EV Rollout

Xiaomi Auto aims to launch its first European electric cars in 2027, expanding from China to the EU while facing production delays.

Xiaomi Plans European EV Rollout in 2027

Xiaomi Auto has grown fast in China, with the SU7 and YU7 models helping the company report strong demand. In the last quarter, Xiaomi Auto delivered more than 80,000 cars in China and saw a surge in orders after the June unveiling, including 240,000 orders in 18 hours for a lower priced model. Yet the company is wrestling with bottlenecks at its Beijing factory. Wait times for the SU7 are about 41 weeks, and YU7 orders will take more than a year to fulfill. The EV unit is still not profitable, despite revenues of just over £2 billion in the last financial quarter and more than £3 billion invested in launch and scale-up.

Xiaomi’s leadership has begun talking about international expansion. In an earnings call, president William Lu said the company plans to enter the European EV market in 2027 and shared a photo of an SU7 on German plates on Weibo. He stressed that the rollout is in the research and preparation phase, without giving specifics on timing or model lines. The cars are expected to appeal to Europe’s premium segment, given their focus on performance and technology. CEO Lei Jun has also acknowledged delays, telling customers to consider rival products if they need a quick purchase, highlighting Xpeng, Li Auto, and Tesla as alternatives.

The move to Europe shows Xiaomi is betting on tech prestige to justify a higher price point in a crowded EV market. European buyers face a mix of high expectations for build quality, software, and charging infrastructure, and the reality of long delivery times that have become a talking point for many new entrants. Xiaomi’s shift from rapid domestic expansion to a calculated overseas rollout mirrors broader industry patterns where scale, supply chain resilience, and aftersales support decide success as much as price. If Xiaomi can translate its China growth into dependable European deliveries, the brand could press incumbents on tech features and price discipline. If not, the delays risk eroding trust just as the company seeks to establish a global footprint.

Looking ahead, Xiaomi’s European entry will test its ability to balance aggressive demand with reliable supply. The company faces investor scrutiny over its heavy early spend, and European regulators will watch how it handles local compliance and service networks. The story here is less about a single model than about a company trying to convert rapid domestic ascent into a sustainable international business.

Highlights

Europe will judge Xiaomi by how well it can deliver on the promise of tech driven performance.