Walkers launches two permanent flavours in UK stores

Walkers adds Sticky Teriyaki and Masala Chicken to its permanent lineup for the first time in decades.

Walkers launches two permanent flavours in UK stores after decades

Walkers has confirmed two new flavours will join its permanent core range. Sticky Teriyaki and Masala Chicken have started appearing in UK stores, with Tesco listing a six pack at £2.15. The rollout was reported by Metro and shoppers have already spotted the varieties on shelves. The Sun has contacted Walkers for comment.

This marks a notable shift for a brand known for long running staples. Walkers has previously used limited editions to test flavours and has occasionally brought back favourites, but making two new flavours permanent signals a move toward a bolder, more international lineup. The challenge will be sustaining demand as costs rise and competition from rival snacks grows.

Walkers is expanding its range to turn a heritage brand into a more adventurous one. By making permanent two distinctly international flavours, the company signals a strategy to broaden appeal beyond the classic cheese and onion crowd. This aligns with a broader market trend where UK snack brands lean into global influences to drive growth. Yet the move carries risks: flavour success depends on long term supply, pricing power and whether fans stay loyal to the core lineup.

Highlights

The coming months will reveal if these bold new flavours stick with shoppers.