Tesco launches limited-edition birthday cake sandwich

The sandwich contains full-fat soft cheese, strawberry jam, sprinkles and vanilla frosting.

Tesco celebrates Clubcard anniversary with birthday cake-flavour sandwich

Tesco has launched a limited-edition Birthday Cake sandwich in 1,000 UK locations to mark the 30th anniversary of its Clubcard. Priced at £3, or £4 in a meal deal, the sandwich includes full-fat soft cheese, strawberry jam, sprinkles, and vanilla frosting on brioche-style bread. Tesco developed the product over nine months, highlighting its role in the popular meal deal. With 515 calories and significant sugar content, reactions to the sandwich are split. Some food reviewers praise its taste, while others question the combination, comparing it to coleslaw.

This unusual product reflects Tesco's strategy to innovate and attract attention through novelty. While it may sound gimmicky, the success of M&S's previous fruit-themed sandwich shows that consumers are open to trying new flavours. Tesco's birthday cake sandwich plays on nostalgia and whimsy, appealing to customers eager for unique food experiences. However, it also faces the risk of backlash from those concerned about its nutritional value. The mixed reviews underscore a growing trend towards experimental fast food in the UK, indicating a demand for bold flavours even among mainstream retailers.

Highlights

The response to this unique sandwich may shape future product launches.