Walkers launches two permanent crisp flavours

Walkers adds two new permanent flavours to its core line-up, breaking a decades-long pause in core range updates.

Walkers launches two permanent crisp flavours

Walkers has introduced Sticky Teriyaki and Masala Chicken as permanent additions to its core crisps range, joining staples like Salt & Vinegar and Cheese & Onion. The brand says the flavours underwent a year of testing, starting from 63 submissions and narrowing to two after a six-step process. Early signals from internal testing showed strong interest: 73% preferred Masala Chicken to Prawn Cocktail and 65% chose Sticky Teriyaki over Cheese & Onion. After a taste test, 49% of crisp lovers preferred the new flavours to the existing core lineup. The new snacks will hit supermarkets across the UK in the week of August 11. Wayne Newton, Walkers’ senior marketing director, says the team crunched thousands of crisps and tested flavours to reach high standards.

This move illustrates how legacy snack brands try to stay relevant by pairing nostalgia with global flavours. Walkers leans into bold profiles to refresh its identity while keeping the old favourites on shelf. The challenge will be balancing demand for novelty with loyalty to familiar flavours. If the new flavours win broad appeal, Walkers could extend its market lead; if not, the core lineup risks dilution or pushback from traditional fans.

Highlights

The real test begins on shelves and in consumer trials.