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Vogue faces outrage over AI-generated advertisement

Subscribers criticize Vogue for featuring an AI model in a Guess ad, sparking calls for subscription cancellations.

July 28, 2025 at 04:27 PM
blur Subscribers to Fashion Magazine Vogue Disgusted When They Realize Where Its New Two-Page "Photos" Really Came From

Vogue subscribers express outrage over AI-generated images in a double-page spread.

Vogue Faces Backlash Over AI-Generated Model in Ad

Subscribers to Vogue were shocked after discovering that a double-page Guess advertisement featured an AI-generated model. The images of the model, who appeared to be an unrealistic representation, were produced by the marketing company Seraphinne Vallora and noted in a small caption. Social media erupted with criticism as many vowed to cancel their subscriptions, calling the magazine's use of AI a troubling sign of creativity's decline in the fashion industry. Critics warn that this trend could undermine human artists and strengthen harmful beauty standards among young people.

Key Takeaways

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Vogue subscribers outraged by AI-generated model in advertisement.
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The incident signifies a larger trend of technology replacing human creativity.
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Critics express concern over unrealistic beauty standards propagated by AI models.
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Professionals worry that AI could undermine jobs in creative industries.
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Public reaction indicates a potential decline in magazine subscriptions over this issue.
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Calls for accountability highlight the ethical implications of AI in fashion.

"The downfall of Vogue. Their covers are trash. No creativity and now using AI."

A subscriber's reaction to the AI model outrage on social media.

"Guess using AI models in Vogue is creating impossible and irresponsible beauty standards."

David Shoebridge comments on the mental health impact of AI-generated beauty.

"We’re so f*cked creatively as a society."

A Reddit user's lament on the implications of AI in creative fields.

"Either Guess is doing this for publicity or to cut costs without regard for implications."

Model Felicity Hayward critiques Guess's decision to use AI models.

The controversy surrounding Vogue highlights a broader cultural debate about the role of technology in creative fields. Many see the use of AI, particularly in fashion, as a sign of a troubling shift, one where profit supersedes artistic integrity. As critics point out, the reliance on AI raises questions about authenticity and the potential long-term impact on society's perception of beauty. With major publications like Vogue now incorporating AI, the fear is that this trend may spread, leading to a future where the artistry of fashion is sacrificed for cost efficiency.

Highlights

  • Vogue has crossed a line with AI-generated ads.
  • This will set a dangerous precedent in the fashion world.
  • Using AI models is a lazy and cheap move.
  • We are witnessing the death of human creativity.

Concerns Over AI Use in Fashion Advertising

The use of AI-generated models in Vogue raises serious concerns about job replacement for human creatives and the propagation of unrealistic beauty standards.

The debate over AI in creative industries is likely to intensify as more brands follow suit.

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