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AI model featured in Vogue's Guess advertisement

Vogue highlights its first AI-generated model in a controversial outlet.

July 27, 2025 at 12:02 AM

What Guess's AI model in Vogue means for beauty standards

The introduction of an AI model in Vogue's Guess advert highlights pressing issues in beauty norms.

AI-generated model in Vogue raises concerns about beauty standards

In a groundbreaking move, Vogue introduced its first AI-generated model in an advertisement for Guess. The flawless model, featured in the August edition, raises significant concerns about beauty standards amid a backdrop of ongoing discussions about diversity in fashion. The AI model is not just a technological marvel; it represents a struggle within the industry regarding representation and consumer perception. Felicity Hayward, a veteran plus-size model, criticized the ad for its potential to set back years of progress towards inclusivity. As public discourse heats up, significant voices, such as mental health organizations, are warning about the dangerous implications of presenting unrealistic beauty ideals, especially to impressionable audiences.

Key Takeaways

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Vogue's use of an AI model marks a controversial first in fashion.

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Critics argue this undermines efforts for diversity in the modeling industry.

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Concerns grow over how AI models influence youth perceptions of beauty.

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The subtle labeling of AI-generated models raises transparency issues.

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Experts warn of potential mental health impacts from unrealistic standards.

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Calls for industry regulations on AI-generated content are increasing.

"This feels lazy and cheap"

Felicity Hayward critiques the use of AI models in fashion campaigns.

"Beauty standards are already being influenced by AI"

Sinead Bovell discusses the broader implications of AI in beauty norms.

"It's exceptionally problematic not to label AI content"

Sinead Bovell stresses the importance of transparency in advertising.

"We created jobs with our company, and part of the process involves real models"

Andreea Petrescu defends the role of AI models and their impact on employment.

While AI technology is often hailed for its innovative potential, its application in fashion adverts like these may signal a troubling trend. The fashion industry, which previously made strides towards inclusivity, risks reverting to unrealistic standards of beauty. This AI model not only reflects a shift in advertising strategy but also poses ethical questions about authenticity and representation in an industry grappling with its own image. The societal impacts are profound; as AI-generated images flood social media, they threaten to warp young people's perceptions of beauty, contributing to mental health challenges.