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Sex workers criticize Meta for AI girlfriend ads
Explicit AI-generated ads thrive on platforms while human sex worker posts are removed.

Meta faces backlash as explicit AI-generated companion ads proliferate on Facebook and Instagram.
Sex workers voice anger over growing AI girlfriend ads on Meta
Facebook and Instagram are reportedly inundated with thousands of ads for AI-generated companions, leading to backlash from sex workers. These ads feature realistic, often explicit imagery of AI characters and offer role-play scenarios, some of which include a computer-generated stepmom or teen. Despite strict advertising policies, at least 29,000 of these ads aired across Meta's platforms. Sex workers claim that Meta is enforcing double standards by removing their personal ads while allowing AI figure ads to persist. A Meta spokesperson stated that the company maintains strict guidelines against adult content and is working to remove violating ads as they appear.
Key Takeaways
"As a sex worker, if I put anything like ‘I will do anything for you, I will make you come in a minute’ I would be deleted in an instant."
Gemma Rose highlights the disparity in enforcement against sex workers compared to AI ads.
"When we identify violating ads we work quickly to remove them, as we’re doing here."
Ryan Daniels of Meta defends the company's efforts against adult content in ad policies.
The situation highlights ongoing concerns about Meta's content moderation practices. While the platform seeks to maintain safe spaces, the inconsistency in its policies raises questions about what constitutes acceptable content. For many sex workers, the allowance of AI-generated ads feels like a direct attack on their rights and livelihoods. As the AI girlfriend industry approaches a billion-dollar valuation in 2024, Meta may have to reconsider its approach to both human and AI-seeking companionship.
Highlights
- Meta's policies hit sex workers but allow AI ads to thrive.
- AI companions flood Meta while real workers face censorship.
- Double standards emerge as sex workers challenge AI ads.
- The AI girlfriend market may overshadow human companionship.
Concerns over content moderation on Meta platforms
The presence of thousands of explicit AI ads raises issues of double standards in content moderation, with critics arguing that human sex workers face harsher penalties for similar content.
As the industry grows, Meta's policies may need an urgent update.
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