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Ubisoft CEO responds to shareholder concerns on game support

Yves Guillemot addressed the Stop Killing Games petition during the annual shareholder meeting.

July 21, 2025 at 10:08 AM
blur "Nothing is written in stone." Ubisoft head responds to Stop Killing Games petition

Yves Guillemot discusses online game support and company reputation at Ubisoft's shareholder meeting.

Ubisoft CEO addresses backlash on gaming practices

During the annual shareholder meeting on July 10, 2023, Ubisoft CEO Yves Guillemot faced challenging questions from shareholders about the company's practices. One shareholder criticized Ubisoft's handling of online game support amid a growing petition called 'Stop Killing Games', which requests that games remain accessible after official support ends. The petition has garnered over one million signatures. The meeting's tension increased as Guillemot was asked about the controversial game Assassin's Creed: Shadows. In his responses, Guillemot acknowledged the feedback but indicated that certain services may eventually be discontinued, stating, "Nothing is written in stone."

Key Takeaways

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Ubisoft faces criticism over online game support policies.
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The 'Stop Killing Games' petition has over one million signatures.
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Guillemot stated that game services may eventually end.
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Concerns were raised about the controversy surrounding Assassin's Creed: Shadows.
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Players are increasingly questioning their ownership of digital games.
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The gaming industry is experiencing pressure to evolve its practices.

"Nothing is written in stone and at some point the service may be discontinued."

Guillemot explained that support for games cannot last indefinitely.

"The initial investment will be rather limited, which means we get to develop more different kinds of games."

Guillemot discussed Ubisoft's plans to explore new game types.

Guillemot's comments highlight the broader challenges facing the gaming industry regarding player ownership and the lifespan of online games. With increasing public scrutiny, companies like Ubisoft must strike a balance between financial realities and player expectations. The push from gamers for long-term access to their purchases presents a significant challenge. As technology evolves, the industry must consider how to provide ongoing support while facing the practical limits of software development. The shareholder's fiery critique reflects a sentiment that resonates with many players, making Ubisoft's path forward particularly delicate.

Highlights

  • Ubisoft's path forward must be particularly delicate amidst public scrutiny.
  • Nothing is written in stone in the gaming world.
  • The push for digital ownership continues to grow among players.
  • Gaming experiences are evolving, but player needs must be met.

Investor backlash over game support policies

Ubisoft's discontinuation of online games raises concerns about player ownership and long-term support, potentially alienating gamers and investors alike.

As the debate over digital ownership continues, Ubisoft's future strategies will be watched closely by gamers and investors alike.

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