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Ubisoft CEO Discusses Star Wars Outlaws Failure

Yves Guillemot cites IP issues and launch problems as key reasons for the game's underperformance.

July 21, 2025 at 01:00 PM

Ubisoft CEO Blames Star Wars Outlaws Failure on the IP, Says No Game Can Be Supported Forever

Ubisoft's CEO attributes the failure of Star Wars Outlaws to the current state of the IP along with launch issues.

Ubisoft CEO Cites IP Issues for Star Wars Outlaws Shortcomings

During the recent General Meeting 2025, Ubisoft CEO Yves Guillemot addressed the struggles of Star Wars Outlaws, identifying problems with the game's intellectual property and its rollout. He noted that the game did not meet sales targets, primarily due to the troubled condition of the Star Wars brand at its launch. Guillemot highlighted that while the game was improved post-launch, it faced challenges from the outset. He suggested that a future re-release on platforms like the Nintendo Switch 2 might offer a second chance for success. He also commented on a broader industry issue regarding the longevity of digital games, remarking that support for any game may eventually end.

Key Takeaways

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Ubisoft's Star Wars Outlaws failed to meet sales targets, according to the CEO.

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The state of the Star Wars brand affected overall game performance.

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Post-launch improvements were made but could not fully recover lost sales.

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Future console releases may help breathe new life into Star Wars Outlaws.

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Guillemot discussed the industry's challenges with game support and discontinuation.

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The Stop Killing Games initiative highlights a growing player concern about game longevity.

"For Star Wars Outlaws, we didn't reach our sales targets."

Guillemot highlights Ubisoft's struggles with sales and brand perception.

"The state of the IP was in 'choppy waters'."

Guillemot's comments reflect broader challenges in managing franchises.

"Nothing is eternal. We are doing our best to make sure that things go well for all players."

This underscores Ubisoft's stance on the inevitable limitations of game support.

Guillemot's remarks expose a critical tension within the gaming industry: the fragile nature of licensing intellectual properties, especially in the face of recent setbacks. The reference to the performance of Star Wars Outlaws correlates to a larger trend where franchises struggle under market pressure. Furthermore, his acknowledgment of the industry's responsibility for maintaining games while also considering their eventual obsolescence reflects an ongoing conversation around consumer rights in the gaming world. If companies like Ubisoft do not adapt to player expectations regarding ongoing support, they risk alienating a dedicated audience.