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Ten foods decline as Gen Z shifts dietary choices
A new survey lists ten foods at risk of extinction in the UK due to Gen Z's preferences.

A new survey highlights foods at risk due to Gen Z's changing preferences.
Ten foods face extinction as Gen Z shifts tastes
A recent survey reveals the top ten foods that are losing popularity among Gen Z in the UK. Liver is the most disliked, with 35% of respondents refusing to eat it. Other unpopular foods include blue cheese and anchovies, with avoidance rates of 32% and 30%, respectively. The study, commissioned by Boursin plant-based, involved 2,000 British adults who noted that 60% often dislike foods without even trying them. Fred Sirieix, a TV maître d'hôtel, highlighted the biases young people have towards certain ingredients, suggesting that many are pre-emptively dismissive. He encourages exploration of diverse flavors, believing many foods can be enjoyed if prepared well. The trend reflects broader changes in eating habits, impacting traditional UK dishes.
Key Takeaways
"There's a whole world of flavours out there waiting to be explored if you're brave enough."
Fred Sirieix encourages Gen Z to broaden their taste horizons and try unfamiliar foods.
"Many ingredients including plant-based alternatives to cheese have huge negative preconceptions."
Siriex comments on the biases surrounding plant-based foods, suggesting a need for reevaluation.
"Six in 10 Brits claim to dislike foods before they've even tried them."
The survey emphasizes the trend of food rejection based on preconceived notions.
"Embrace the challenge and let the taste do the talking."
A call to action from Sirieix to encourage food exploration among younger generations.
The findings of this survey suggest a significant cultural shift regarding food preferences among younger generations. As Gen Z increasingly opts for plant-based and diverse diets, traditional foods face greater risk of falling out of favor. This trend poses challenges for cultural heritage, as iconic dishes like shepherd's pie may soon vanish. Engagement from the culinary community is essential to navigate these changes, as it could lead to a richer and more inclusive food culture. Fred Sirieix's emphasis on trying new foods highlights an opportunity for innovation in the culinary arts, urging younger audiences to redefine their palates.
Highlights
- Gen Z has a clear taste: liver is out, plant-based is in.
- Innovative chefs can create new cravings.
- Foods are more than just taste; they carry tradition.
- Dare to explore flavors that challenge your palate.
Potential backlash due to changing food preferences
The decline of traditional foods may draw criticism from cultural purists and affect culinary traditions. As younger generations favor plant-based options, there is a risk of alienating older demographics who cherish these dishes.
The culinary landscape is evolving, and producers must adapt to retain cultural favorites.
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