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Ex-vegan influencers promote organ meat supplements
Some social media influencers are now advocating for organ meat products, reversing their previous vegan messages.

A shift among influencers who once championed veganism now raises concerns about health messaging.
Ex-vegan influencers turn to organ meat supplements
Many social media influencers who previously promoted a vegan lifestyle are now advocating for organ meat supplements and carnivore diets. These changes reflect a broader trend towards animal-based diets and wellness products. This movement has become especially notable post-pandemic, as influencers shift from plant-based advocates to supporting what they often call ancestral eating. Experts express concern about the scientific validity of the claims being made, arguing that many influencers prioritize personal anecdotes over evidence-based nutrition. Registered clinical nutritionist Claire Johnson noted that the rise of these dietary trends often correlates with a growing distrust of mainstream health advice and institutions. As influencers gain followers and financial incentives, their dietary recommendations not only reflect health choices but also political and social narratives.
Key Takeaways
"Good nutrition advice should be grounded in scientific evidence."
Claire Johnson emphasizes the importance of scientific backing in nutrition advice.
"These all-or-nothing dietary patterns are being used as an engagement tool to cultivate community."
Johnson critiques the online health community's approach to extreme diets.
"A primal fantasy is being sold that eating like a caveman can reverse modern disease."
Johnson discusses the misleading narratives surrounding animal-based diets.
"Drinking raw milk and eating raw liver aren’t acts of rebellion, they’re risky behaviours."
Johnson highlights the potential dangers of current food trends promoted by influencers.
The abrupt shift from plant-based diets to carnivore eating trends among influencers raises questions about authenticity and motivation. Many of these figures are now promoting not just a lifestyle but a narrative that suggests a rejection of modern health practices. This has political undertones, as it coincides with movements that question established institutions. By promoting such diets, influencers may inadvertently align themselves with broader, sometimes controversial ideologies. The concern is that their influence can lead followers to embrace extreme diets without understanding the underlying scientific principles, which could potentially harm their health.
Highlights
- Influencers are now selling what they once opposed.
- Health trends today reflect more of a narrative than nutrition.
- Social media influencers are shaping dietary ideologies.
- A detox from ultra-processed foods may be clearer than any diet.
Concerns about health misinformation and influencer credibility
The shift in dietary promotion from plant-based to organ meats raises significant questions about the credibility of influencers, particularly regarding their qualifications and the scientific backing of their claims.
Navigating health advice from influencers requires discernment and critical thinking.
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