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Survey reveals men's changing attitudes about sex in the UK
Lovehoney's survey highlights generational differences and a desire for more open communication about sexual health.

Four generations of UK men reveal distinct views on sex and intimacy in 2025.
Four Generations of Men Share Sex Lives in 2025
In a recent survey by Lovehoney, over 2,000 UK men express varied concerns about their sex lives, revealing generational differences in intimacy and communication. The findings highlight that 40% of men worry about their sexual performance, a figure that rises to 86% among Gen Z and 87% among Millennials. Leading health experts, like Dr. Anand Patel, underline the pressures men face today—balancing emotional openness with traditional masculinity. Four men from different generations, Gideon, Kian, Gil, and Keith, share their experiences, offering insight into how cultural shifts affect conversations and expectations around sex.
Key Takeaways
"We're living through a time when men are under pressure to be everything at once; emotionally open, sexually confident, but still somehow 'in control'."
Dr. Anand Patel discusses the pressures modern men face regarding intimacy.
"You get women who act completely normal in a straight bar, but when they come to a queer bar, they start dancing and making advances."
Gil emphasizes the commercialization of queer spaces and its impact.
"Men don't talk about sex. At least not properly. If they do, it’s all pub banter."
Keith highlights the typical male dialogue surrounding sexual topics.
"I want people to understand that ‘undetectable’ means untransmittable. There’s no excuse for outdated prejudice in 2025."
Gil advocates for better understanding and education regarding HIV.
The survey underscores a significant cultural shift, revealing that even as some men embrace openness, deep-rooted anxieties about performance and communication continue to persist. The stark differences among generations indicate that while newer generations are more willing to discuss intimacy, they still struggle with issues of vulnerability and connection. This disconnect may foster environments where emotional needs go unaddressed, leading to potential misunderstandings in relationships. Experts warn that without addressing these emotional barriers, future conversations about intimacy may remain stifled, perpetuating cycles of anxiety rather than fostering healthy relationships.
Highlights
- Men are under pressure to be everything at once.
- You don't stop having sex at 70, but you do have to talk about it more.
- We're not monkeys in a zoo.
- If sex stops, it doesn't mean the love has.
Concerns About Male Sexual Health and Communication
The survey reveals alarming levels of anxiety regarding sexual performance among men, indicating a need for more supportive discussions. This raises concerns about mental health and relationship dynamics.
Further discussions are essential to dismantle ongoing stigmas surrounding masculinity and intimacy.
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