UK adult stores prepare for surge in younger customers

Pulse & Cocktails expects an increase in visitors as the age verification law takes effect.

UK sex shops anticipate rise in popularity among younger customers

Pulse & Cocktails, a chain of adult stores in the UK, has noted a distinct customer base. Primarily frequented by older men, these shops are positioned along major A-roads, once home to classic roadside diners. The stores are licensed to sell a wider range of adult products compared to typical high-street stores, catering to their clientele's preferences for DVDs and magazines over online content. Kieran Williams, the brand's e-commerce and marketing manager, predicts that recent changes in age verification laws will shift the dynamics, attracting younger shoppers who may prefer in-store privacy over online purchases. As of July 25, the Online Safety Act requires those viewing adult content online to prove their age through stringent verification methods. This legal requirement could push more individuals toward brick-and-mortar options, creating a resurgence in DVD sales similar to that of vinyl records. The unique shopping experience and the option for discretion may appeal to a new generation of customers.

The anticipated change in customer demographics reflects broader trends in consumer behavior regarding privacy and safety. As younger users become wary of sharing personal data online, they might seek alternative options. Pulse & Cocktails stands to benefit by offering a familiar, private shopping experience that counters the widespread stigma surrounding adult stores. With society's attitudes towards sexuality evolving, the potential for these shops to attract a diverse and younger clientele is significant. Their unique positioning along major travel routes not only captures attention but also provides a discreet venue for those exploring their desires.

Highlights

The changing landscape of adult retail indicates a new chapter for traditional brick-and-mortar stores.