Super League expansion voted by clubs

Expansion plans may jeopardize Sky's investment in Super League as negotiations continue.

Super League expansion threatens future partnership with Sky Sports

Plans to expand the rugby Super League to 14 teams next season could jeopardize its valuable partnership with Sky Sports. The existing 12 Super League clubs voted for this expansion, but Sky has expressed reluctance to pay for extra matches. Under the current contract, Sky broadcasts all games live but might face costs around £500,000 for adding an extra match per round. With Sky's investment in rugby league already decreasing significantly, concerns are rising about how additional games will be financed. Furthermore, Sky, which has been the Super League's partner since its inception in 1996, is currently in talks to understand the implications of this expansion on future broadcasting deals. The worry is clear, as clubs have acknowledged that the financial backing from Sky is crucial for the sport's sustainability. The declining fee of £21.5 million this year compared to £40 million in 2021 raises alarms, especially when compared to the amount Sky pays for other sports.

The move to expand the Super League comes with significant risks. If Sky refuses to increase its financial commitment, the entire structure of the league might be threatened. Adding more teams without sufficient funding could lead to competitive issues, severely impacting the sport's balance. Moreover, the decision has already created dissent among clubs, evidenced by Hull FC and Hull KR's opposition. The future of Super League may hinge on how well its leaders navigate these growing tensions. As rugby league grapples with its financial future, this expansion may be a gamble that could backfire if not managed wisely.

Highlights

The outcome of negotiations with Sky Sports will shape the future of the Super League significantly.