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WSL announces noon slot for live matches next season

Sky Sports will feature Women’s Super League games at noon on Sundays beginning next season.

July 25, 2025 at 06:04 AM

WSL to establish regular Sunday noon slot next season for live games on Sky Sports

The Women’s Super League aims to enhance viewership with new Sunday kickoff times.

WSL moves live broadcast to regular Sunday noon slot for new season

Sky Sports plans to shift many live Women’s Super League matches to noon on Sundays starting next season. This change comes after feedback from clubs and fans to replace the traditional 2pm slot. The WSL hopes this regular midday schedule will create a consistent narrative during matches, similar to the Saturday 3pm atmosphere in men’s football. Additionally, Friday night fixtures are being considered to boost attendance and viewership. This season is significant, being the first under a new broadcasting agreement where Sky will air 90% of matches, representing a major investment in women's football.

Key Takeaways

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Sky Sports shifts WSL matches to a noon slot on Sundays.

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This initiative comes after consultations with fans and clubs.

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The aim is to create a regular viewing experience similar to men’s football.

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The new season marks a significant broadcasting deal for the league.

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A trial to allow alcohol in stadiums expands to 14 clubs this season.

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Feedback from a previous trial showed strong support from fans.

"This change aims to develop an ‘around the grounds’ narrative akin to men’s football."

This reflects the league's strategy to enhance viewer engagement.

"The investment in women’s football has reached over £100m, underlining growing support."

The broadcast deal underpins the financial commitment to elevate women’s sports.

"66% of fans supported the trial to allow alcohol in stadiums, showing demand for change."

Fan engagement is key, and their feedback shapes league decisions.

The WSL’s new scheduling reflects a strategic push to bolster visibility and fan engagement in women's sports. By aligning with successful formats from men's football, they hope to capture broader audiences. Engaging afternoon slots could entice casual viewers and create an 'around the grounds' tradition which is vital for growth. However, the league must remain vigilant about ensuring that these changes resonate with fans. Audience response will ultimately determine the success of this initiative, especially following the recent surge in interest due to the England team's performance.