Samsung launches new foldable display brand

Samsung Display has unveiled its new foldable display brand, MONT FLEX, promising groundbreaking advancements in foldable technology.

Samsung promotes MONT FLEX as the peak of foldable technology

Samsung Display announced its new brand, MONT FLEX, aimed at showcasing its latest foldable display innovations. The company has been evolving its technology for six years, starting with the Galaxy Z Fold in 2019. The MONT FLEX label signifies premium qualities in their OLED displays, with features like mechanical durability, an opto-mechanically flat design, narrow bezels, and a lightweight structure. Rumors suggest that the Galaxy Z Fold 7 will be the first phone to utilize this display, which passed a rigorous 500,000-fold durability test. Samsung is also looking to supply this technology beyond its own devices, with rumored interest from Apple. The brand will be formally showcased at the K-Display 2025 exhibition on August 7.

The introduction of the MONT FLEX brand reflects Samsung's confidence in the future of foldable devices. By combining high-end technology with an attractive branding strategy, the company is positioning itself to lead in a market that holds significant potential. This move not only aims to attract consumers but also to secure partnerships with other tech firms. As competition grows, particularly with interest from major players like Apple, Samsung's ability to maintain its technological edge will be crucial.

Highlights

Samsung's advancements could reshape the future of mobile devices significantly.